I’ve been giving much thought lately to ads, or, to be more exact, brainless repetitive messages generally. What with some very smart people (Dyson [1], Krugman 1996 [2], 2008 [3]) predicting an ad-supported future, and what with the way that future is already among us, it’s high time to start thinking about how much free stuff costs.
But this is only tangentially about that. This is really just to share with you what those priceless Brits get up to.
About ads for drugs [4].
The biggest single market is in drugs that deal with erectile dysfunction. My favourite features a group of men who gather together to play in a band.
I think it is meant to show them looking relaxed and happy, but they are such good musicians you cannot help noting that impotence has left them with plenty of time on their hands to practise their instruments.
One of the big banks is currently advertising for [call center] workers saying “we seek passionate banking representatives to uphold our values.” This is a lie. Actually what the bank is seeking is competent people to follow instructions and answer the phones.
. . .
Passion, says the dictionary, means a strong sexual desire or the suffering of Christ at the crucifixion. In other words it doesn’t really have an awful lot to do with a typical day in the office – unless things have gone very wrong indeed.
Technorati Tags: advertising, newspeak