There’s a multi-bazillion industry devoted to making me buy things. They have followed me through all of my days and tracked my every thought.
So you’d think they’d know I’m in the market for a vacuum cleaner, right?
I haven’t bought one in dog’s years. I don’t read articles about vacuums for fun. All they know about is the last thing I searched for, not what I need.
Well, I’m not a total newbie. I’ve been around computers since the days of punch cards. I’ve heard of Google. All I have to do is search, right? I want a machine in the neighborhood of $200, outrageously good at picking up pet hair, good at corners, and that doesn’t spew the dust right back out.
The search understands I want a vacuum cleaner, but that’s as far as it goes. To get what I want, I can spend hours — nay, days — of my life plowing through useless store websites full of obnoxiously happy beautiful people who find everything with one push of a button. Or I can dig through pages of search results, trying to find reviews that aren’t ads in disguise.
I am not a patient person. The first time, I put off the purchase after an hour or so. The second time it might have been two hours. Then I gave up for a couple of years. That’s what happens when there’s a massive selling industry in my face with everything I don’t want. You’d think they’d have an easier time hitting a great big bullseye like a customer looking to buy a product. By the time I finally bought a vacuum cleaner, they could have sold me a second one if the hucksters who’ve taken over the web instead made it easy for me to find what I want.